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Eldercare Insurance Services is here to help guide you through the Medicare Advantage Open Enrollment Period (OEP). The Open Enrollment Period is great time for agents and brokers to provide excellent customer service to their existing clients.
Before finalizing your marketing for the first quarter, make sure you understand the marketing rules during the Medicare OEP. During this time (Jan 1 - Mar 31), there are restrictions on what kinds of marketing activities you can compliantly use for marketing to clients or prospects.
| During OEP, you CAN: | During OEP, you CANNOT: |
| Market to age-ins who have not yet made an enrollment decision. | Send unsolicited materials advertising or referencing OEP directly to your clientele. |
| Send marketing materials when a client requests information. | Purchase mailing lists or other identifying information to specifically target clientele during OEP. |
| Conduct one-on-one meetings at the client's request. | Engage in or promote activities intended to target OEP as an opportunity to make further sales. |
| Provide information about OEP through the call center if a client asks. | Call or otherwise contact clientele who selected a new plan during AEP. |
| Market to dual-eligible and LIS beneficiaries who, in general, may enroll in a standalone Part D plan once a month. |
NPN reminder
As of January 1, 2026, the Centers for Medicare & Medicaid Services (CMS) is requiring agents to include their National Producer Number (NPN) on the enrollment application if they assisted their client in completing it. To avoid enrollment processing or commission delays, please be sure to include your NPN whenever you submit an application.
In addition to the Marketing Can and Cannots we have created a table for you to easily reference what all plan changes can be made during OEP. Be sure to download the Guide and FAQ Below.
We are happy to help and assist you any way we can. If you are needing marketing materials, help organizing your clients or further questions about OEP, please don't hesitate to call the amazing team at Eldercare Insurance Services, 800-777-9322.
This blog post was originally posted on January 3, 2023. Updated on February 11, 2026.